Information about the Community Engagement Leads initiative

Please note that applications for this third round of funding have now closed.

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The Community Engagement Leads initiative

We have extended the Community Investment Scheme beyond project work to include a new Community Engagement Leads initiative. The initiative is centred on developing a grassroots network to overcome inequalities within blood and organ donation.  

The grant is set at £20,000 per organisation, and applications will be assessed on skill, capacity and experience of project delivery.

We are not asking applicants to submit a project plan or a budget. These will be developed with successful applicants working alongside NHS Blood and Transplant. 

Minority communities have been disproportionately affected by COVID-19, and research shows they are less likely to view government policies in a positive light or trust government messages.

These factors, set against the backdrop of the global Black Lives Matter movement, demonstrate that this space is fraught with complexity. 

How will the initiative work? 

We aim to work with organisations to create a grassroots network that helps to signpost and motivate others around issues of health inequality

We know this is important in saving lives as the data shows that ethnically matched blood and organs provide the best treatment.

We hope to work with trusted and authentic voices in the community to deliver these messages and make a real change for those whose lives will be improved or saved by blood and organ donation. 

Within this project the successful grantee will:   

  • Work in partnership with NHSBT to map the local area in terms of community organisations, faith organisations and local health infrastructure.  
  • Jointly develop the creation of a local delivery plan that signposts, motivates or embeds.

    Signposting is directing community organisations, faith organisations or members of the public to existing information or messaging.

    Motivating is holding events with local partners that raise awareness of organ and blood donation.

    Embedding is working with local health inequality infrastructure to ensure organ donation and blood donation has a level of prominence.

  • Collaborate with NHSBT to understand and create culturally relevant and appropriate messaging.  

The initiative identifies both the importance of ethnicity and geographical location in donation. As a result, the initiative will take a place-based approach with a focus on both ethnicities and geographical location. 

Communities of focus

Data shows that ethnically matched blood and organs provide the best treatment. We have therefore selected the following ethnicities to focus on and only organisations that focus on these ethnicities within the selected geographies will be considered for grants (click on each community for more information). 

Geographic areas of focus

Our geographical focus areas for Community Engagement Leads have been developed using a range of tools including:

  • Demographic densities 
  • Blood insights  

The locations selected are  

  • South Birmingham with a focus on the Pakistani Community 
  • East London with a focus on the Bangladeshi Community 
  • West London with a focus on the Indian Community 
  • North London with a focus on the Black Community  
  • North London with a focus on the Black Community  
  • South London with a focus on the Black Community 
  • North Birmingham with a focus on the Black Community 
  • Manchester with a focus on the Black Community 

We are looking to assign one lead organisation within each designated area. This organisation will operate across both blood and organ donation.

If we are not able to appoint a lead organisation within one of the identified areas, we will consider other options, which may include appointing two organisations within one area.