Our Heart to Heart campaign with Tropical Sun aims to reach people at the heart of the home.
Highlighting the need for more Black and Asian donors, our Heart to Heart partnership with household food brand, Tropical Sun, reaches people in the heart of the home – the kitchen and around the dinner table.
Inspiring real-life stories of people whose lives have been impacted by donation are featured on stickers on packets of rice and tins of jackfruit, sparking life-saving conversations about blood and organ donation.
Tropical Sun has recruited UK influencers and celebrities to donate blood and record personal reflections on organ donation.
This includes support from celebrities such as legendary athlete Dame Kelly Holmes DBE, TV actress Nina Wadia OBE, actor Ricky Whittle, best known for his starring role in the TV series American Gods, and Mica & Marcus from Gogglebox.