The power of social sharing

Facebook are using the power of social media to promote blood donation.

Over 300,000 people in England, Northern Ireland, and Wales have registered to become blood donors through the ground-breaking Facebook Blood Donor Programme since its launch in September 2020, making our partnership the most successful that Facebook has seen globally for any country.

Facebook is the UK’s largest social media platform, and our partnership with them supports the replenishment of the donor base with much-needed ‘new blood’.

The blood donation feature, which has already helped recruit more than 70 million blood donors globally, allows people to receive updates on Facebook about giving blood, be notified of opportunities to donate at local blood donation centres and invite friends to donate.

facebook blood donation feature
A look at the Facebook Blood Donor Programme feature
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