Perception Surveys

We work with many different organisations who share our commitment to save and improve more patient lives through donation. There are a range of ways to seek feedback in order to ensure we are working effectively with these groups.

One method that we use is our stakeholder perceptions survey. Every other year, we ask a sample of the key external organisations we work with to take part. We use this survey to establish their understanding of our activities, how they rate our performance and if they feel our communications with them are effective.

This survey is conducted anonymously so that participants can respond in a frank and honest way. We invite representatives from charities, regulators and professional bodies, and the UK health departments to take part.

Our stakeholder perception surveys have been extremely valuable in showing us how effective we are in listening to and engaging with those key stakeholders who have a real interest in our work. The survey findings also help us to shine the spotlight on where we must focus our future efforts to improve. This insight allows us to approach our work more effectively to drive continuous improvement and inform future planning of our communications.

The most recent report shows that there is a good understanding amongst stakeholders of the work we do and a positive view of NHSBT's overall performance as it related to their own role and work.

Stakeholders referenced various examples of success over the past year - citing the achievement of our organ donation targets as a significant success. An increase in our social media presence, improvements in stem cell work and providing a safe and sufficient supply of blood were other noted achievements. Suggested areas for improvement will also inform our future work - such as a focus on improved communication and collaboration, particularly with BAME communities and younger people.

You can read the full feedback report from 2016 here.

If you have any questions about our surveys please contact

Downloads and useful links