Ian Trenholm, Chief Executive of NHS Blood and Transplant said:
"NHS Blood and Transplant is committed to using data and technology to save and improve lives.
"We have made significant improvements in the way we use technology to interact with blood donors, with half a million of them already using our real-time digital booking system to manage their blood donation appointments online or via their smart phone or tablet computers. Over 75% of registrations to the NHS Organ Donor Register (ODR) come to us electronically. We already link directly to hospitals to enable the rapid ordering of blood and the delivery of test results, and have plans to do more. As a national NHS organisation we know we have a key role to play in the development and wide adoption of digital services that help patients."