Specsavers
In 2024, we launched our first ever cornea partnership with national opticians Specsavers to encourage more people to give the gift of sight.
By partnering with one of the most recognised and trusted high street opticians, we aimed to raise awareness of the vital role cornea donation plays in restoring sight for thousands across England and Wales.
Between April 2023 and March 2024, 4,165 corneal transplants were performed in the UK. However, the need for donors remains urgent, with around 6,000 patients still waiting for a transplant and an average wait time of 18 months.
Our social media-led partnership resulted in a 5% increase in cornea registrations compared to the previous year, with noticeable spikes during campaign activity.
