Sign For Life
This campaign encouraged football, rugby and cricket fans to register as organ donors and talk to others about their decision.
Aston Villa, Sheffield Wednesday and Queens Park Rangers are just a few of the football clubs in England that partnered with us to support our ‘Sign For Life’ campaign, encouraging fans to register as donors and talk to their family and friends about donation.
Clubs supported the partnerships by printing organ donation content in their matchday programmes, sharing our assets on their social media channels, and players wore our Sign for Life T-shirts when warming up before matches.
Matthew vs. Jimmy Bullard
Matthew, a kidney recipient, talks to Jimmy Bullard about organ donation as part of the campaign.
