Disney - Marvel Television's Ironheart collaboration

Our fifth collaboration marked an exciting step forward in testing a new, community‑led collaboration model rooted in culturally resonant storytelling. Running from 25 June to 31 July 2025, the campaign brought Ironheart to life through a vibrant programme of activity designed to connect meaningfully with audiences.

Highlights included an exclusive community screening at Brixton’s iconic Ritzy cinema, alongside social campaigns led by our Community Grant partners and key influencers. A talent‑led video featuring Ironheart stars Dominique Thorne and Anthony Ramos captured the spirit of the collaboration and was shared across social channels, with amplification through KISS FM and wider partner coverage.

The collaboration generated 6 pieces of PR coverage, supported by influencer attendance at the Ritzy event, extending reach and cultural impact. Most importantly, it strengthened relationships with community partners and further enhanced NHSBT’s credibility and cultural relevance among Black Heritage audiences.