The power of social sharing
We hope that our partnership with NHS Blood and Transplant will use the power of friendship to save lives.
Simon Milner Facebook's UK Director of Policy
Our partnership with Facebook aims to increase the number of people on the Organ Donor Register and allow them to share this through Facebook's Timeline feature.
By clicking a health and wellbeing button, they can add 'Registered as an organ donor' to their Timeline and if they wish, click through to NHSBT's Facebook page to officially register.
The initiative means people can log their support for organ donation on their Facebook Timeline with the added benefit of sharing that information with friends and family, which is a crucial part of organ donation.
This partnership will use the power of friendship to save lives
Facebook's UK Director of Policy, Simon Milner, said:
"Small acts of kindness happen every day on Facebook but we hope that our partnership with NHS Blood and Transplant will use the power of friendship to save lives. More than 30 million people in the UK will be able to show on their Timeline that they are either on the organ donation register already, or can register with NHSBT on their Facebook page in a few simple steps."