Red Driving School
Raising awareness for blood donation within a key audience group of 17 - 24 year olds
Exciting initiatives to encourage both learners and instructors to register to donate blood.
Red Driving School is one of the largest driving schools in the UK and the first driving school to formally work with NHS Blood and Transplant. The partnership with Red Driving School aims to raise awareness for blood donation within a key audience group of 17 - 24 year olds, of which around 66% of their 120,000 new learners annually are aged.
The partnership was launched during National Blood Week.
During launch week, Red Driving School promoted blood donation on their website with a news article on the 'Missing Type' campaign, and with social media posts directing followers to the blood portal.
To create even more awareness of the campaign amongst both learner drivers and staff, Red Driving School conducted a photoshoot with driving instructors holding the letters A, O, and B plates. These plates were distributed to 300 driving instructors to display alongside the learner plate on their cars. An email was also sent to their database of 50,000 instructors and learners.
Red Driving School are committed to working with NHSBT on a long term basis during key calendar campaigns, continuously helping to amplify activity by thinking of new and exciting initiatives to encourage both learners and instructors to help save lives by registering to donate blood.