London Borough of Newham
Our first council partnership has been a great success, increasing local blood and organ donation
This partnership is about raising awareness of the importance of blood and organ donation amongst our community.
Councillor Clive Furness
Executive Member for Health, London Borough of Newham
NHS Blood and Transplant have been working with Newham since 2010 to increase organ and blood donation rates among their staff and residents. We launched our formal partnership in 2011, making Newham the first council to agree such an initiative with NHSBT.
Newham have promoted organ donation to their staff and their residents by allowing NHSBT to attend fairs such as the Mayor's Show. They have also published features on blood and organ donation in their resident's magazine and external website.
'Donation Champions' help spread the message of donation
Importantly, Newham recruited volunteers to act as 'Donation Champions' to help spread the message of donation across the borough. The volunteers, who received special training on blood and organ donation, attend events and seek networking opportunities, promoting blood and organ donation to the community.
Councillor Clive Furness, executive member for health said:
"This partnership is about raising awareness of the importance of blood and organ donation amongst our community.
"We have one of the most diverse communities in the UK, and we want our residents to step forward and help save the lives of others by becoming blood and organ donors."
Zeeshan Asghar, NHSBT, Councillor Clive Furness and Sir Robin Wales, Mayor of Newham