Disney
Our partnership with Disney's Deadpool and Wolverine saw A-list actors Ryan Reynolds and Hugh Jackman deliver a direct-to-camera video highlighting the need for 'heroes' to donate blood.
We reached key new target audiences - young people and individuals of Black heritage, who have an above average interest in Marvel films.
Initial trends from the campaign launch week showed a promising uplift in registrations, with a 23% increase in Black Heritage registrations and a 21% overall increase compared to the median weekly registrations for the year-to-date.
Learn more about our Deadpool campaign on our Give Blood website
