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Student Beans


Encouraging young people to donate blood

The number of young people who are blood donors has fallen in recent years and it is hoped through partnerships such as this that more will register to give blood.

We chose to partner with Student Beans as they fit perfectly with our target audience for blood donation of 17-24 year olds. The Student Beans website is one of the most visited student website in the UK, visited by millions of students each month. It offers discounts on products and services as well as jobs, internships and volunteering opportunities. 

The number of young people who are blood donors has fallen in recent years and it is hoped through partnerships such as this that more will register to give blood. 

Student beans logo

The partnership campaign kicked off in August 2014 and ran until the end of October. NHS Blood and Transplant was featured on the Student Beans National Online Freshers web page with the campaign identity 'Feel the Love'. The page sat amongst offers from hundreds of other well known high street brands with a significant youth following.

To engage students further, the page hosted a video which featured young people talking about the positive experience of donating blood, with a direct link through to blood.co.uk to enable visitors to register promptly. 

Student Beans also featured blood donation in an e-newsletter, circulated to 400,000 students nationwide.

www.studentbeans.com

 

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