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Organ Donation
Raising Public Awareness
In 2010/11 almost 675,000 people signed up to
the Organ Donor Register (ODR). This was largely due to
our work around raising public awareness through
campaigns and our close partnership working with other
organisations.
Black and
Minority Ethnic (BME) campaign
Our BME campaign included a host of celebrities from the British Asian, African and Caribbean communities and helped to encourage members of South Asian and Black communities to join the NHS ODR.
These UK communities are three times more likely to need a kidney transplant but only 1.2% from South Asian and 0.4% from Black communities have joined the register.
The campaign challenged the misconceptions surrounding organ donation through drama with a series of street plays at key locations around the country.
National Transplant Week
In July 2010 nearly 62 million people had the opportunity to see or hear about our national Heart to Heart campaign which launched during Transplant Week.
We gained national and regional media coverage across GMTV, guardian.co.uk, Sky News Radio, the Daily Mirror and the Daily Telegraph.
The campaign encouraged people to join the ODR and have a 'heart to heart' over a lunch or a coffee with their loved ones to make their families and friends aware of their wishes about organ donation. We also set up a microsite which allowed users to send messages to friends and family if they felt awkward about raising the issue face to face.
During the week, Public Health Minister, Anne Milton, met transplant recipients and patients currently on the waiting list at Barts and the London Hospital Trust. This allowed her to see the work of one the country's largest centres for patients with kidney disease.
Partnerships
NHSBT works in collaboration with a number of organisations to source ODR registrants and raise awareness of the importance of organ donation.
Read more about these partnerships here.
Our BME campaign included a host of celebrities from the British Asian, African and Caribbean communities and helped to encourage members of South Asian and Black communities to join the NHS ODR.
These UK communities are three times more likely to need a kidney transplant but only 1.2% from South Asian and 0.4% from Black communities have joined the register.
The campaign challenged the misconceptions surrounding organ donation through drama with a series of street plays at key locations around the country.
National Transplant Week
In July 2010 nearly 62 million people had the opportunity to see or hear about our national Heart to Heart campaign which launched during Transplant Week.
We gained national and regional media coverage across GMTV, guardian.co.uk, Sky News Radio, the Daily Mirror and the Daily Telegraph.
The campaign encouraged people to join the ODR and have a 'heart to heart' over a lunch or a coffee with their loved ones to make their families and friends aware of their wishes about organ donation. We also set up a microsite which allowed users to send messages to friends and family if they felt awkward about raising the issue face to face.
During the week, Public Health Minister, Anne Milton, met transplant recipients and patients currently on the waiting list at Barts and the London Hospital Trust. This allowed her to see the work of one the country's largest centres for patients with kidney disease.
Partnerships
NHSBT works in collaboration with a number of organisations to source ODR registrants and raise awareness of the importance of organ donation.
Read more about these partnerships here.
NHSBT Websites
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