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Blood Components
Blood Donation
2010 was a successful year for blood donation. We ran
a number of successful campaigns for more blood donors
and donations and made a number of investments in
improving the donor experience.
In 2010/11:
"I would encourage anyone who is able to, to visit a centre like this one in
central London and give blood ... so the NHS can continue to carry out the procedures
that require blood every day."
Health Secretary Andrew Lansley, December 2010.
The 2006 FIFA World Cup saw a heavy drop in the
number of blood donations as people prioritised watching
football matches in their spare time. With this in mind,
we ran a campaign to encourage people to donate before
the World Cup or to attend sessions around match
timings. This pre-emptive approach ensured blood stocks
remained steady and were at good levels prior to the
annual summer holiday period.
The winter weather impacted collections in November and December. Stocks of blood group O negative dropped below the three-day target for 48 hours and we activated plans to grow donor numbers. As well as increasing staffing levels and collections in less affected areas, we launched a media campaign to encourage donors to come forward. Interviews were given to the national and regional media including BBC medical correspondent, Fergus Walsh, who recorded his blood donation live for television broadcast. Secretary of State for Health, Andrew Lansley visited our West End Donor Centre in central London to meet donors and inspire others to come forward.
Platelet collection
We used targeted recruitment to build a solid base of platelet donors to ensure collection and issue levels matched demand. As a result, issues of apheresis platelets have been consistently above 80% since January 2011 the figure set by the Department of Health.
In 2010/11 we collected 215,475 Adult Therapeutic Doses (ATD's) of platelets an achievement of 98% of the annual target.
We issued 244,524 ATDs to hospital, beating our target by around 1.9%. And throughout the whole year, apheresis hovered around 79.3%, just below the 80% target.
Learn more: blood.co.uk
In 2010/11:
- We collected nearly 2 million donations from 1.4 million blood donors across England and North Wales
- We improved blood donor safety and satisfaction by reducing fainting and rebleeds.
- We collected 1,119 units of O negative on 22 December the highest in a single day since 1999.
- We collected 215,475 Adult Therapeutic Doses (ATD's) of platelets an achievement of 98% of the annual target.
"I would encourage anyone who is able to, to visit a centre like this one in
central London and give blood ... so the NHS can continue to carry out the procedures
that require blood every day."Health Secretary Andrew Lansley, December 2010.
The winter weather impacted collections in November and December. Stocks of blood group O negative dropped below the three-day target for 48 hours and we activated plans to grow donor numbers. As well as increasing staffing levels and collections in less affected areas, we launched a media campaign to encourage donors to come forward. Interviews were given to the national and regional media including BBC medical correspondent, Fergus Walsh, who recorded his blood donation live for television broadcast. Secretary of State for Health, Andrew Lansley visited our West End Donor Centre in central London to meet donors and inspire others to come forward.
We used targeted recruitment to build a solid base of platelet donors to ensure collection and issue levels matched demand. As a result, issues of apheresis platelets have been consistently above 80% since January 2011 the figure set by the Department of Health.
In 2010/11 we collected 215,475 Adult Therapeutic Doses (ATD's) of platelets an achievement of 98% of the annual target.
We issued 244,524 ATDs to hospital, beating our target by around 1.9%. And throughout the whole year, apheresis hovered around 79.3%, just below the 80% target.
Learn more: blood.co.uk
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